Web Content Management (WCM) is a key business priority for most organizations.  Organizations wish to leverage the web to publish and share information.  A web content management system is a software system that provides website authoring, collaboration, and administration tools designed to allow users with little knowledge of web programming or markup languages to easily create and manage website content.  An effective WCM system provides the foundation for collaborative authoring, empowering multiple users to participate in authoring, editing and approval processes.  While up-front cost and effort is needed to properly implement a WCM system, doing so can drive tremendous long-term efficiencies, empowering people to easily publish content to the web in a consistent fashion. This “simplicity” promotes frequent content updates which keeps visitors coming back to your website. Procentrix brings extensive experience in implementing WCM systems and establishing governing processes. Our capabilities include:

• WCM System Planning and Implementation – We help organizations understand, plan for, and implement powerful WCM platforms.
• Site Taxonomy and Page Template Design – We help organizations structure their web sites so that content is easily to navigate, find and consume.
• Site Branding – We help organizations design professionally branded websites that reflect their organization’s style guidelines and visual brand requirements.
• Search Engine Optimization (SEO) – We help organizations establish strategies that result in Search Engine Optimized content, meaning industry leading search engines properly crawl and index your content so that your content is returned to users who search appropriate terms.